Hipsters everywhere/in-Brooklyn will have to find another cheap beer of choice because the New York Post has declared Pabst Blue Ribbon dead. It’s over, folks.
PBR, as it was called because it’s an obscure nickname for an already obscure beer brand, was the go-to choice for hipsters because it was cheep (cool), tasted shitty (so cool) and wasn’t owned by some major corporate conglomerate (very cool).
Pabst was so hipster it even spawned a music genre called PBR&B which, presumably, a fashionable hipster made by mashing “PBR” with “R&B” to create a new category of music. Most notably, hipsterific (a new term I also just made up) artists The Weeknd (who’s name is not a typo and he totally meant to do that), Miguel and Frank Ocean attach themselves to “PBR&B.”
But that all comes to an end today. Cheap beer is so yesterday and now it’s all about craft beers, which is beer that someone else made because they read an article on the internet and have trust fund money. According to the New York Post:
PBR is far from a craft brewery these days. The Milwaukee-born beer has frequently changed ownership; most recently, in 2014, it was bought for $700 million by a San Francisco equity firm — which also invests in Smartwater and Compound W wart remover — and a Russian-born American entrepreneur based in Los Angeles.
PBR is a sell-out and my friend’s, brother’s cousin has a craft beer that pairs well with a nice Gouda and stale pretzels. Oh, and here’s a PBR&B song to listen to while you drink it: